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The internet shows us what's trending. It never shows us what's important.

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Rate the topics you care about. And the ones you don't.

M

Matters

What's important right now. Stuff on your radar.

NM

Not Matters

What's not important right now. Not on your radar.

Use M! for your Top 10 matters — you only get 10.

Highest Matters
1 The economy 93% M 2 Money 92% M 3 Family 92% M 4 Food 90% M 5 Mental Health 86% M
Highest Not Matters
1 Popular Culture 73% NM 2 Fashion 68% NM 3 Video games 62% NM 4 Hiking 59% NM 5 Social Media 53% NM
Featured Split
1 Movies 49/51 2 Sport 52/48 3 Social Media 47/53 4 Comedy 54/46 5 Coffee 54/46

What you get.

Your profile, built from what you care about.

Not a popularity card. A smarter link in bio — built around what matters to you and why.

New topics. New ideas.

Browse topics. See how people scored them. Read their takes. A new way to explore what's actually on people's radar.

Content built just for you. Literally.

Take a break from creating the perfect post. Just rate what matters, add a few notes, or join a podcast. We turn it into shareable topics, clips, and clear "whys," written in the third person. The fun part is deciding what matters.

Valuable connections.

Rate what matters. See who matches. Use connection topics like #findaguest and #beaguest to match with the right people for the right reasons.

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A feed built around what matters.

The internet is loud and it's getting louder. Matters keeps you rating — so your feed is built on what you decide matters, not on whatever was loudest that day.

Sadness
SADNESS

Cathy says sadness matters: "It's important to have all the feels...We have those emotions for a reason."

2mo

Does SADNESS matter to you?

Music
MUSIC

Greg says Music "matters" because it "gives joy" and "soothes." His faith-based organization plays worship music in detention centers, saying it "matters to soothe the soul."

1mo

Does MUSIC matter to you?

Creativity
CREATIVITY

Amanda says creativity matters "a hundred percent" because "you need creativity for solutions to get out of problems, for ways to come up with collaborations... to make the best of your gifts."

11mo

Does CREATIVITY matter to you?

Journal
JOURNAL

Matthew says journaling matters, wishing he did it more: "I have unlocked a lot of self realizations about myself through journaling over the years."

8mo

Does JOURNAL matter to you?

Interpersonal Relationships
INTERPERSONAL RELATIONSHIPS

Amy says interpersonal relationship matters: "relationships help you figure out who you are... they're important for building your own self-awareness... relationships keep us human... help you explore and grow as a person."

3mo

Does INTERPERSONAL RELATIONSHIPS matter to you?

Sushi
SUSHI

"Sushi doesn't matter. I can't cope with the texture of rice."

1y

Does SUSHI matter to you?

Cornell University
CORNELL UNIVERSITY

Cornell University was where I started to really become much more aware… where I feel like I’m okay, I can thrive.

3mo

Does CORNELL UNIVERSITY matter to you?

Financial Regulation
FINANCIAL REGULATION

Allen Spence says financial regulation "matters a lot" because "transparency is what a lot of people want in the financial markets" and everyone deserves "a fair shake."

8mo

Does FINANCIAL REGULATION matter to you?

Sport
SPORT

Andrea values sport for teaching "team sportsmanship," "how to make friends," and "you better learn how to get along."

3mo

Does SPORT matter to you?

Golf
GOLF

Scott says golf matters: "I just love the psychology of it and I just love the game... It's a connection to my dad too 'cause he taught me."

11mo

Does GOLF matter to you?

Chess
CHESS

DJ sees chess as a metaphor for life: "Life is one big game to be played, and if you've ever played chess with someone who plays checkers, they're really easy to run around."

11mo

Does CHESS matter to you?

Real Estate Investing
REAL ESTATE INVESTING

Marco says real estate investing always matters: "You can revitalize dead communities...build legacy and long-term success...I love the fact to see people making money if they know how to invest correctly."

2mo

Does REAL ESTATE INVESTING matter to you?

Dogs
DOGS

Barton says dog "absolutely matters... the world needs more dogs... as long as they're treated well."

3mo

Does DOGS matter to you?

Pet
PET

Renas Raza says pets matter: "They make you feel so good and they're adorable and you just wanna save them all."

8mo

Does PET matter to you?

Cat
CAT

Heather Johnson says cats matter: "Dogs and cats matter. I have sucker tattooed on my forehead apparently...I gotta feed 'em again."

8mo

Does CAT matter to you?

Fatherhood
FATHERHOOD

Brian says fatherhood "matters so much. It's the hardest job and the greatest job in the world." He believes fathers being there has "such a positive influence on people growing up and becoming healthy adults."

3mo

Does FATHERHOOD matter to you?

United States Naval Special Warfare Command
UNITED STATES NAVAL SPECIAL...

United States Naval Special Warfare Command matters to Chris because lessons from Naval Special Warfare shape every company Chris builds after service.

1mo

Does UNITED STATES NAVAL SPECIAL... matter to you?

United States
UNITED STATES

Alex Ranahan has "big love for the United States... we are all interlinked and paying attention can enlighten us or help us not repeat the mistakes of the past."

2mo

Does UNITED STATES matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Avelyn says artificial intelligence matters if used properly: "If you use it as a tool and you use it properly... I think it's good."

9mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Peloton (company)
PELOTON (COMPANY)

Matthew says Peloton matters a lot: "Physical health, taking care of your body is so important...It's not vanity, it's functional health, it's wellness, it's being able to play with my kids."

8mo

Does PELOTON (COMPANY) matter to you?

Superhero
SUPERHERO

"Superheroes as we see 'em out in the movies and stuff, they don't matter." Scott only values superheroes as metaphors for inner strength.

11mo

Does SUPERHERO matter to you?

mind
MIND

Doug Cardell says mind matters: "Absolutely matters."

5mo

Does MIND matter to you?

Artificial Intelligence
ARTIFICIAL INTELLIGENCE

Marco says artificial intelligence matters: "I don't want technology to totally replace who we are...but as a society we need to embrace technology...to make us better."

2mo

Does ARTIFICIAL INTELLIGENCE matter to you?

Higher Education
HIGHER EDUCATION

Matthew says higher education matters, reflecting his role as an adjunct professor and his belief in lifelong learning.

8mo

Does HIGHER EDUCATION matter to you?